Rici Rubio
New York
City so nice they had to name it twice.
New York, NY
Live activation marketing agency
Bowery, New York
New York, NY
Live activation marketing agency
Bowery, New York
Rici Rubio is a live activation marketing agency on the Bowery, curating the nights that set future trends.
Every night is built as a format. A sponsor buys the room, the audience, the artists and talent, the production standard, and the right to run the same night again in another city.
The Legendary Forms LF1 frame is designed and assembled in Italy, combining downtown New York street style with high end Italian fashion and craftsmanship. Created to be worn from dusk till dawn, the most unisex frame of all time.
Legendary Forms can incorporate your brand's logo into the LF1 frame.
Rici Rubio is Creative Director and Partner in Legendary Forms.
Legendary Forms was launched by Rici Rubio in December 2025. The event was featured in Page Six and listed in Whitewall’s “The Dazzling Events of Miami Art Week 2025.” He secured the venue, built the guest list, booked the talent and brought the sponsors.
Rici Rubio curates culture, Legendary Forms sponsors culture, and together they create scalable cultural capital.
Rici Rubio brings the Bowery to a brand.
Legendary Forms is how a brand gets it.
Rici Rubio runs the night end to end. Venue, guest list, talent, live music, DJs, art activation, production, and the photography and video that carry it after.
A sponsor takes a named position inside the night. Placement, guest access and media output are agreed before the doors open.
Rici Rubio puts a brand next to the venues, artists and labels already in the network, then produces what comes out of it.
